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- “SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.” – Jordan Teicher
- “If You Don’t Know the User Intent Behind the Keywords You’re Optimizing for Then You’re Doing It Wrong. Also, If You Are Optimizing for Keywords vs the Needs of the User Then You’re Doing It Wrong.” – Jordan Kasteler
- “Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette, Chief Knowledge Officer, Rkg
- “My Rule of Thumb Is Build a Site for a User, Not a Spider.” – Dave Naylor, Bronco.Co.Uk Managing Director
- “Content Is King, but Marketing Is Queen and Runs the Household.” – Gary Vaynerchuck
- “No website can stand without a strong backbone. And that backbone is technical SEO.” – Neil Patel
- “Good SEO is paying attention to all the details that most bloggers ignore.” – Ryan Biddulph
- “SEO is only not seen as rocket science by those who already know it” — Danny Sullivan
- “Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” — Duane Forrester
- “SEO is no longer just a job title, it has become part of everyone’s job description” — Rand Fishkin
- “The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts
- “The success of a page should be measured by one criterion: Does the visitor do what you want them to do?” — Aaron Wall